Jaden Sauls

BrandingBollective Studios

Bollective Studios identity
Bollective Studios2025

Bollective Studios identity

Colour bars, VHS and negative space: an identity that connects the past and present of the screen.

Bollective Studios is a production company born out of the desire to tell stories, a space where creative minds come together to make something unique. The colour reference comes from the colour bars used to calibrate early colour TV, redrawn in a more relaxed, modern way and balanced with black and light beige for sophistication.

The VHS era shaped the rest. Negative space inspired by cassette tapes creates the feeling of a portal or screen for every audiovisual possibility, connecting past and present on a blank canvas. The system covers the primary logo, the B Studios alternate mark, social templates and applications across music video and campaign artwork.

What I delivered

  • Primary logo and B Studios alternate mark
  • Colour palette from TV colour bars
  • VHS-inspired concept
  • Social media templates
  • Campaign and music video applications
Industry
Production company
Year
2025
Scope
Rebrand

The brand deck

11 slides. Tap any slide to view it full size.

01Primary logo
02About the studio
03Campaign imagery
04The colour bar reference
05Palette
06Logo system
07The VHS concept
08Music video artwork
09Social templates
10Applications
11Closing frame