Founder-led wellness
Clarity, warmth and substance over marketing language.
As Social Media Manager for Edge+Ease I oversee the brand's digital presence across Instagram, LinkedIn, TikTok, Facebook, YouTube and X. I plan, create and schedule content that reflects the brand's identity, so everything feels consistent, considered and aligned with how the brand speaks and shows up.
The content is shaped around real scenarios, founder-led storytelling, community insights and podcast videos, translated into posts that introduce the brand, build trust and create recognition. Captions keep a clear, grounded tone while the visual and editorial look stays cohesive across every platform.
The brief: introduce a new UK wellness brand and its AM/PM supplement system, and build trust through founder-led storytelling and education. Edge+Ease launched in October 2026, with press in ELLE UK and Harper's Bazaar UK.
- Industry
- Wellness, UK
- Year
- 2026
- Role
- Social media manager
- Platforms
- Instagram, LinkedIn, TikTok, Facebook, YouTube, X
