Indaba Props rebrand
An identity built from the props themselves: lines and shapes that show variety and abundance.
Indaba Props is a South African prop hire company for the film, TV, photography and entertainment industries, born in the art department itself. The idea behind the refreshed identity is to show the abundance and variety of the collection, so the lines and shapes in the logo became a full visual language, with straight lines used as graphic elements throughout.
The palette uses warm, muted tones rooted in South African culture, creativity and storytelling, modern and versatile enough to stay recognisable on every platform. The system carries through to business cards, Instagram post and story templates, highlight covers, signage and a bio site that links everything in one place.
What I delivered
- Primary logo and alternates
- Colour palette
- Business cards
- Instagram posts, stories and highlight covers
- Bio site
- Signage and environment mockups
- Industry
- Prop hire for film, TV and photography
- Location
- Johannesburg
- Year
- 2025
- Scope
- Rebrand and social design
